Patrick graduated with highest honours with a degree in business management from an American university, and then spent the next five years as a professional athlete, travelling and playing basketball all over the world.
Patrick is originally from England, but has lived in seven countries on three continents in the last decade, including England, U.S.A, Canada, Scotland, Australia, Germany, and Italy.
As well as being a professional athlete, Patrick has also written four personal development books, is a sought after keynote speaker, and is followed on social media by thousands of people all over the world who are inspired by his message of positivity and possibility.
It was Patrick's passion for psychology and human behaviour that first sparked his interest in marketing, and that coupled with his creative and solution based mindset became the catalysts for starting Nova Social.
Patrick said "I started Nova Social because I wanted to help local businesses -big and small- to get their message out there. Hard working and passionate business owners are too busy running their company to be able to give the essential component of marketing the attention it requires, and I wanted to help fill that void."
"Perhaps because of my unique lifestyle and life experiences, I do things a little differently than most; but at my core I believe that when it comes to marketing, brand awareness and loyalty are the key ROI's. I always try to capture both in a way that makes customers feel valued and appreciated, because I believe it is the right thing to do, and also because the long-term effects of these efforts have a positive compounding result for our client's companies."
Patrick is now a permanent resident of Canada, and lives in Amherst, Nova Scotia with his wife Chelsea, and their daughters, Sophia, Sienna and Savannah.
Email Patrick at patrick@novasocialmedia.ca or follow him on social media: @PatrickManifold
